In 2021, amid the pandemic the two hip-hop lovers Konektis and Rockhal successfully launched The Qwest Digital Challenge on socials with the aim to unite and highlight the local hip-hop community. In 2022, in addition to a digital challenge on Instagram, they created a festival dedicated to the hip-hop culture and the local youth: the first QWEST festival was held at the Rockhal in November with rap acts such as Yung Hurn, OG Keemo, Symba and Layla.